Lasswell is believed to be the leading theoretician in the field of persuasiveness. The model created by the scientist has constituted grounds for shaping and updating the paradigm of theoretical perception of the structure of the act of communication. The latter involves finding answers to five key questions that create a holistic view of the act of communication between a speaker and their audience. The speaker and peculiarities of their speech style, the content and form of a specific message, the ways and means of information dissemination, the key features and properties of the audience, as well as the expected and obtained results from a public speech are under consideration. Therefore, a comprehensive approach to considering the phenomena of persuasion and its influence within the framework of political discourse allows us to understand the communicative act at the functional, structural and contextual levels [1].
