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Information technologies and systems

November 15, 2024; Bologna, Italy: VI International Scientific and Practical Conference «RICERCHE SCIENTIFICHE E METODI DELLA LORO REALIZZAZIONE: ESPERIENZA MONDIALE E REALTÀ DOMESTICHE»


DEVELOPMENT OF RECOMMENDATION FUNCTIONS FOR FOOD SUPERMARKET E-COMMERCE SYSTEMS


DOI
https://doi.org/10.36074/logos-15.11.2024.037
Published
02.12.2024

Abstract

Introduction. Currently, recommendation systems have become widely used to increase sales volumes, providing customers with the convenience of choosing products or services based on their personal preferences. The task of implementing recommendation functions in e-commerce systems is to determine methods for obtaining and analyzing customer preference data. With the help of these methods, the system automatically generates various types of recommendations for customers, suggesting product purchases.

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