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Management, Public management and administration

February 14, 2025; Boston, USA: VII International Scientific and Practical Conference «SCIENTIFIC PRACTICE: MODERN AND CLASSICAL RESEARCH METHODS»


INTEGRATION OF ARTIFICIAL INTELLIGENCE INTO STRATEGIC MANAGEMENT PROCESSES FOR ACHIEVING SUSTAINABLE ENTERPRISE DEVELOPMENT


DOI
https://doi.org/10.36074/logos-14.02.2025.008
Published
12.03.2025

Abstract

Artificial Intelligence (AI) is becoming a pivotal tool in the strategic management of modern enterprises, enabling them to adapt to rapidly changing market conditions. The integration of AI into management processes facilitates decision optimization and efficiency as well as opens new opportunities for sustainable company development. The use of AI allows enterprises to analyze data deeply, forecast trends, and automate complex processes, which is crucial for maintaining competitiveness in the long term [1].

References

  1. Mitchell, M. (2019). Artificial intelligence: A guide for thinking humans. Farrar, Straus and Giroux.
  2. Amazon. (2025). AI use case explorer. Retrieved from: https://aws.amazon.com/ai/use-cases/
  3. McKinsey. (2023). The economic potential of generative AI: The next productivity frontier. Retrieved from: https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier#/
  4. Jones, S. (2019). The use of artificial intelligence in enterprise financial activities. International Journal of Finance and Accounting, 7(2), 23–37.