This study investigates the impact of the Etsy platform on the promotion and marketization of unique and handmade products. As an online marketplace dedicated to artisanal and vintage items, Etsy has revolutionized the way small producers and individual artisans access global markets. The research analyzes the platform’s role in increasing visibility, enabling entrepreneurial growth, and fostering consumer appreciation for handcrafted goods. The findings highlight both opportunities and challenges faced by sellers and suggest strategies for maximizing the platform’s potential for promoting unique craftsmanship in a competitive digital environment.
