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Pedagogy and Education

November 28, 2025; Cambridge, UK: IX International Scientific and Practical Conference «EDUCATION AND SCIENCE OF TODAY: INTERSECTORAL ISSUES AND DEVELOPMENT OF SCIENCES»


STRUCTURAL ELEMENTS OF BRAND COMMUNICATION OF UNIVERSITY PROFESSOR WITH STUDENT TARGET AUDIENCE


DOI
https://doi.org/10.36074/logos-28.11.2025.058
Published
28.11.2025

Abstract

Brand formation can be both a tactical task for a university professor (an optional element of continuous communication with the target audience in the course of achieving professionally determined goals), and a strategic task for which communication is only a tool. However, for both of the above approaches, creating a university professor's brand is impossible without taking communication into account.

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