MARKETING DECISION-MAKING IN THE NEW ECONOMY UNDER CONDITIONS OF UNCERTAINTY

Olesia Geringer

doi:10.36074/logos-19.06.2026.011

Marketing and Logistics activities

June 19, 2026; Cambridge, UK: X International Scientific and Practical Conference «EDUCATION AND SCIENCE OF TODAY: INTERSECTORAL ISSUES AND DEVELOPMENT OF SCIENCES»

MARKETING DECISION-MAKING IN THE NEW ECONOMY UNDER CONDITIONS OF UNCERTAINTY

Olesia Geringer⁺⁻

DOI: https://doi.org/10.36074/logos-19.06.2026.011
Published: 30.06.2026

Abstract

The term «new economy» refers to the set of qualitative characteristics that distinguish modern economic systems significantly from traditional industrial economies. New systemic trends have emerged in the economy over the past 10-15 years.

References

Yudina, N. V. (2022). Algorithm of Marketing Decision Making. Economic Bulletin of NTUU “Kyiv Polytechnic Institute”, 22, 126–133. https://doi.org/10.20535/2307-5651.22.2022.260287
Rahmanov, F., Mursalov, M., & Rosokhata, A. (2021). Consumer Behavior in Digital Era: Impact of COVID-19. Marketing and Management of Innovations, 2, 245–256. https://doi.org/10.21272/mmi.2021.2-20
Popova, N., Mukha, T., & Koreniev, Ye. (2021). Electronic Commerce and Consumer Behavior in VUCA Conditions. InterConf, 36, 112–118.
Havrylenko, N. H., & Tarasenko, I. O. (2021). Modern Trends in Digitalization of the Economy: Problems and Development Prospects. Economy and Society, 32, 88–95.

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How to Cite

Geringer, O. (2026). MARKETING DECISION-MAKING IN THE NEW ECONOMY UNDER CONDITIONS OF UNCERTAINTY. Collection of Scientific Papers «ΛΌГOΣ», (June 19, 2026; Cambridge, UK), 72–75. https://doi.org/10.36074/logos-19.06.2026.011

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License

[1] Yudina, N. V. (2022). Algorithm of Marketing Decision Making. Economic Bulletin of NTUU “Kyiv Polytechnic Institute”, 22, 126–133. https://doi.org/10.20535/2307-5651.22.2022.260287

[2] Rahmanov, F., Mursalov, M., & Rosokhata, A. (2021). Consumer Behavior in Digital Era: Impact of COVID-19. Marketing and Management of Innovations, 2, 245–256. https://doi.org/10.21272/mmi.2021.2-20

[3] Popova, N., Mukha, T., & Koreniev, Ye. (2021). Electronic Commerce and Consumer Behavior in VUCA Conditions. InterConf, 36, 112–118.

[4] Havrylenko, N. H., & Tarasenko, I. O. (2021). Modern Trends in Digitalization of the Economy: Problems and Development Prospects. Economy and Society, 32, 88–95.