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Marketing and Logistics activities

March 31, 2023; Zurich, Switzerland: IV International Scientific and Practical Conference «GRUNDLAGEN DER MODERNEN WISSENSCHAFTLICHEN FORSCHUNG»


TYPES OF BRANDS AND THEIR STRATEGIES IN THE CONTEXT OF FORMING RATIONAL AND EMOTIONAL IMPRESSIONS


DOI
https://doi.org/10.36074/logos-31.03.2023.04
Published
11.04.2023

Abstract

In modern economic conditions, attention is paid to the formation of positive impressions from its activities, which is of great importance for ensuring the success of enterprises [1 – 3].

References

  1. Pereira, C.S., Durão, N., Moreira, F. & Veloso, B. (2022). The Importance of Digital Transformation in International Business. Sustainability, (14), 834. https://doi.org/10.3390/su14020834
  2. Sadigov, R. (2022). Impact of Digitalization on Entrepreneurship Development in the Context of Business Innovation Management. Marketing and Management of Innovations, (1), 167-175. https://doi.org/10.21272/mmi.2022.1-12
  3. Thavorn, J., Trichob, P., Klongthong, W. & Ngamkroeckjoti, C. (2022) Effect of mid-roll video advertising value and perceived intrusiveness on Facebook viewers’ response: the mediating roles of attitude and word-of-mouth intention, Cogent Business & Management, (9, 1), 206-209. https://doi.org/10.1080/23311975.2022.2062091