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Philology and Journalism

May 26, 2023; Boston, USA: IV International Scientific and Practical Conference «SCIENTIFIC PRACTICE: MODERN AND CLASSICAL RESEARCH METHODS»


TRANSLATING TWO-COMPONENT MARKETING TERMINOLOGICAL COLLOCATIONS FROM ENGLISH INTO UKRAINIAN


DOI
https://doi.org/10.36074/logos-26.05.2023.058
Published
05.06.2023

Abstract

Introduction. Lexical semantic transformation refers to a process in which a word’s meaning changes due to its combination with another word. By identifying, the most commonly used transformations, we can gain insights into the ways in which the collocations are used in the marketing domain and how they may differ from their literal meanings.

References

  1. BBC. Retrived from https://www.marketingweek.com/bbc/.
  2. BBC. Retrived from https://www.bbc.co.uk/search?q=marketing&d=NEWS_GNL.
  3. Transliteration. Retrived from https://www.vocabulary.com/dictionary/transliteration.
  4. Naumenko, L. P. & Hordieieva, A. Y. (2011). Praktychnyi kurs perekladu z anhliiskoi movy na ukrainsku = Practical Course of Translation from English into Ukrainian : navch. posib. Vinnytsia : Nova Knyha.