Zdorovyi, M. 2025. EVALUATION OF THE EFFECTIVENESS OF MARKETING CAMPAIGNS IN BANK DIGITAL CHANNELS: ATTRIBUTION METHODS, A/B TESTING, UPLIFT MODELING. Collection of scientific papers «ΛΌГOΣ». November 28, 2025; Cambridge, UK (Nov. 2025), 37–46. DOI:https://doi.org/10.36074/logos-28.11.2025.005.