1.
Zdorovyi M. EVALUATION OF THE EFFECTIVENESS OF MARKETING CAMPAIGNS IN BANK DIGITAL CHANNELS: ATTRIBUTION METHODS, A/B TESTING, UPLIFT MODELING. ΛΌГOΣ [Internet]. 2025 Nov. 28 [cited 2026 Jun. 7];(November 28, 2025; Cambridge, UK):37-46. Available from: https://archive.logos-science.com/index.php/conference-proceedings/article/view/3384