ONLINE STORE ANALYTICS: KEY METRICS AND SERVICES

Oleksandra Shaleva; Ivan Sereda

doi:10.36074/logos-13.12.2024.005

Entrepreneurship, Trade and Service sector

December 13, 2024; Zurich, Switzerland: VII International Scientific and Practical Conference «GRUNDLAGEN DER MODERNEN WISSENSCHAFTLICHEN FORSCHUNG»

ONLINE STORE ANALYTICS: KEY METRICS AND SERVICES

Oleksandra Shaleva ⁺⁻
Ivan Sereda ⁺⁻

DOI: https://doi.org/10.36074/logos-13.12.2024.005
Published: 09.01.2025

Abstract

Data analytics services play a crucial role in the successful operation of an online store. Analytical data provides information about the clients, their actions on the website, and the results of advertising campaigns. You can change your promotion strategy and increase your online store's sales by concluding the information received.

References

Boufenneche, W., Hebboul, M., Benabderrahmane, O. (2022). Web Analytics Tools for e-Commerce: an Overview and Comparative Analysis. International Conference on Managing Business Trough Web Analytics. URL: https://link.springer.com/chapter/10.1007/978-3-031-06971-0_5.
Measure ecommerce. URL: http://surl.li/xjkcxt.
What Is Facebook Pixel? A Beginner’s Guide. URL: https://www.simplilearn.com/what-is-facebook-pixel-article.
Ecommerce Analytics Tools for Online Store Owners. URL: https://www.shopify.com/uk/blog/ecommerce-analytics-tools.

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How to Cite

Shaleva , O., & Sereda , I. (2025). ONLINE STORE ANALYTICS: KEY METRICS AND SERVICES. Collection of Scientific Papers «ΛΌГOΣ», (December 13, 2024; Zurich, Switzerland), 28–30. https://doi.org/10.36074/logos-13.12.2024.005

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[1] Boufenneche, W., Hebboul, M., Benabderrahmane, O. (2022). Web Analytics Tools for e-Commerce: an Overview and Comparative Analysis. International Conference on Managing Business Trough Web Analytics. URL: https://link.springer.com/chapter/10.1007/978-3-031-06971-0_5.

[2] Measure ecommerce. URL: http://surl.li/xjkcxt.

[3] What Is Facebook Pixel? A Beginner’s Guide. URL: https://www.simplilearn.com/what-is-facebook-pixel-article.

[4] Ecommerce Analytics Tools for Online Store Owners. URL: https://www.shopify.com/uk/blog/ecommerce-analytics-tools.