Creativity, as the revelation of essential human powers and the driving force of historical progress, manifests itself most clearly in the unity of labour-creation and governance (self-governance). Its cultivation is a decisive factor in the manifestation of each individual's giftedness; therefore, deepening its essence and expanding its forms is a crucial condition for the competitiveness of a people. Society, the people are suffocating without people who are obsessed with their work, dedicated to the cause, incorruptible, professional.